Refer a client, or white-label our delivery.
Two partnership tracks. Refer a client you cannot take on and earn a monthly share of their fees. Or keep your clients and let our team deliver under your brand at a wholesale rate. Either way the relationship stays yours.
No cost to refer · no long lock-ins · your client stays yours
Not sure which track fits? Book a 15-minute call and we will help you pick.
Every client you cannot fully serve is revenue you hand to a competitor.
Two ways to stop that, and you can run both. A referral turns a client you turn away into monthly income. White-label turns work you cannot staff into capacity you sell under your own name. Pick the track that fits each client below.
10% of fees, every month.
Paid for as long as a referred client stays with us. No cap, no expiry. A £3,000 a month client pays you £300 every month.
Your client stays yours.
We deliver behind your brand and never contact them, during the partnership or after it ends.
Measurement wired to real outcomes.
We wire the CRM and feed real customer outcomes back to Google Ads, so campaigns optimise to buyers, not clicks.
Referral commission, or white-label Google Ads delivery. Run one, or both.The referral track: send an introduction, earn 10% of fees every month.The white-label track: our delivery, your brand, your margin.
Our referral programme: refer a client, earn 10% recurring
Send us a name, a domain or a warm introduction. We take it from the audit through to ongoing management, and you earn 10% of that client's fees every month for as long as they stay with Cove Marketing, calculated on fees billed. For example: a typical client on £3,000 a month in fees pays you £300 every month they stay, £3,600 a year for one introduction.
Send a referral in 2 minutes →White-label our delivery for your clients
Offer Google Ads, Meta and LinkedIn, landing pages, conversion optimisation, SEO, email and reporting without building a department. Your client sees your brand, your reports, your account manager. We stay in the background at a wholesale rate you mark up. We never poach, and your client list stays yours. We confirm scope and your wholesale rate in writing on the call.
Book a white-label scoping call →Your client stays your client.
On white-label we deliver behind your brand and never contact or solicit your client, during the partnership or after it ends. You hold the relationship, the reporting and the renewal.
How the referral and white-label tracks work.
On a referral you make the introduction and we take on the client. On white-label the client stays yours and we work behind your brand. Who owns the client relationship is agreed in writing on day one.
The referral track
Introduce a client by name, domain or warm intro. We can reach out on your behalf or you make the connection. We handle the audit, build, launch and management, and you earn 10% of fees billed every month for as long as they stay. We share the calculation, so nothing is hidden.
You
- Make one introduction
- See the maths monthly
- Get paid while they stay
Cove
- Audit and proposal
- Build, launch, manage
- Plain-English reporting
The white-label track
You tell us what your client needs and we confirm what we will run and the wholesale rate. We wire the measurement layer first, so outcomes are tracked back to the ad platforms before budget runs and campaigns optimise to qualified customers. We report only to you, never your client, under your brand for you to present as your own.
You
- Own the client and set the price
- Present the work as yours
- Keep the margin
Cove
- Ads, pages, SEO and email
- The measurement layer
- Invisible to your client
Who this is for
Agencies and studios that build but do not run traffic. Consultants, accountants and advisers whose clients keep asking about growth. Freelancers ready to hand off delivery and keep the margin. If you have clients who spend on ads or want SEO that can be measured, either track fits.
The delivery layer most agencies do not build in-house.
Anyone can run ads to a form. We build the tracking that ties every click to what it became: an enquiry, a qualified lead, a paying customer. That data goes back into Google Ads, so the campaigns optimise to buyers and budgets stop feeding junk leads.
Wired before budget runs
We connect the CRM and build the measurement layer first, so nothing is spent before outcomes can be tracked.
Click IDs held through the form
Every enquiry keeps its click identifier, so the lead that becomes a customer can be traced to the ad that found them.
Consent verified
Tracking runs on verified consent, so the data holds up and your client's compliance stays clean.
Buyers fed back to Google
Qualified outcomes return to Google Ads as the signal to optimise on, so campaigns chase customers instead of clicks.
On white-label this ships under your brand and your client sees it as yours. On a referral, your client gets it from day one.
Start a partnership in two steps.
Book a short partner call and tell us which track fits. We agree scope and terms in writing before anything begins.
No prep needed. Bring one client in mind and we take it from there.
We deliver. You keep the client and the credit.
ReferralYour 10% lands every month for the life of the client.
White-labelThe work ships under your brand, and your client only ever hears from you.
What working with Cove is like.
Plain-English reporting as standard, so you and your client see what the spend did. No poaching, ever. You see the maths on every referral, calculated on fees billed. Fair, flexible terms with no long lock-ins. We are a UK team based in Falmouth, Cornwall, so you get real people on a call in working hours.
Next stepTalk to us about a partnershipSuper responsive, great feedback on what we should do to improve, and quick to make changes. Truly the best company for our Google PPC.
White-label PPC and referral commission, answered.
Referral track
Do I earn commission once, or every month?
Every month. You earn 10% of the client's fees for as long as they stay with Cove Marketing. It is recurring, with no cap and no expiry date.
Does the 10% cover everything the client buys?
Yes. If a client you refer takes ads, SEO, landing pages and email automation, you earn 10% across all of it, calculated on fees billed.
How is my commission calculated, and how do I trust it?
On the fees actually billed to the client each month. We show you the calculation so you can check it yourself.
How does my referral payment actually arrive?
Monthly, calculated on fees billed to the client, with the calculation shared. We ask for your payment details once your referred client signs.
What does a referral cost me if the client never signs?
Nothing. You make the introduction and we take it from there. If they never sign, nothing is owed and nothing is lost.
What do I have to do after I refer someone?
Nothing after the introduction. We run the audit, the proposal and the delivery. You see the calculation each month and the payment lands.
White-label track
Will you approach or poach my client on white-label?
No. On white-label we deliver behind your brand and never contact your client directly. You own the relationship and the client list stays yours, during the partnership and after it ends.
How is the wholesale rate set?
We agree the wholesale rate with you in writing before any work starts. You set the price your client pays and keep the margin.
Is there a written white-label agreement?
Yes. Scope, wholesale rate, confidentiality and the no-contact commitment are all set out in writing before any work starts, and we are happy to sign your NDA on top.
What makes your white-label delivery different?
The measurement layer. We connect the CRM, hold click identifiers through the form, verify consent, and feed qualified outcomes back into Google Ads, so campaigns optimise to real customers.
Both tracks
What is the commitment for the end client?
A 90-day initial term to give the work time to land, then it moves to rolling monthly with 30 days' notice. No long lock-ins.
What happens if my client is not happy?
You tell us and we course-correct, with the changes visible in the next report. There are no long lock-ins either: after the 90-day initial term everything rolls monthly with 30 days' notice, and on white-label you hold the client relationship throughout, so you decide what happens next.
Can I do both tracks?
Yes. Many partners start by referring a client or two, then move delivery to white-label as volume grows. You can run both at once.
Where are you based?
Cove Marketing is a UK team based in Falmouth, Cornwall. You get real people on a call in working hours.
Start a partnership.
Tell us which track fits: a client to refer, or delivery to white-label. Book a 15-minute partner call right here, or reach us another way below.
Rather not book right now? Reach us another way.
Refer a client by email
Two steps, no form. CC hello@covemarketing.co.uk when you introduce a client. When they sign we ask for your payment details, and your 10% lands every month they stay.
Email your referral →Scope a client project by email
Tell us what your client needs and we reply with what we would run and the wholesale rate, in writing, before anything starts.
Scope a project →WhatsApp the team
Reach the team on WhatsApp and we will pick it up in working hours.
Message on WhatsApp →